For agencies
Agency leads: local businesses to prospect, niche by niche.
From the lists
Where the websites are missing.
Businesses in United States with no website on record, by niche. Counted from the lists themselves. A business may have a site that was not found, so treat these as places to look, not as a census.
| Niche | Businesses | No website on record | Share |
|---|---|---|---|
| Restaurants | 926,236 | 170,794 | 18% |
| Hair salons | 332,001 | 96,065 | 29% |
| Real estate agents | 462,565 | 85,500 | 18% |
| Auto repair shops | 229,213 | 71,884 | 31% |
| Law firms | 278,668 | 57,697 | 21% |
| General contractors | 227,864 | 46,423 | 20% |
| Insurance agents | 236,316 | 42,044 | 18% |
| Accountants | 110,685 | 31,167 | 28% |
| Barbershops | 74,401 | 27,665 | 37% |
| Car dealerships | 133,081 | 25,883 | 19% |
| Dentists | 166,319 | 21,892 | 13% |
| Coffee shops | 116,055 | 21,890 | 19% |
The same columns are in every list, for every country and city. Open a niche to see its numbers where you work.
What agencies use it for
One list, several offers.
Web design
Businesses with no website on record, or a site worth replacing. The gap is visible to both of you in seconds.
SEO and local search
Businesses with a website that does not show up for their trade and town. Show them the search result in your first message.
Ads management
Businesses with a good website and no visible advertising: something worth sending traffic to.
Cold email campaigns
Lists in the layout your sending tool imports, with a compliance guide for the countries you send to.
Calling campaigns
A phone number on most rows. Trades answer the phone, because that is how their customers reach them.
Selling the lists you build
List builders can sell their own files on the Lead Market, with payment held in escrow.
The method
From a niche to a first reply.
Step 1
Choose a trade and an area
One niche, one city or region. Narrow enough that one message fits every business on the list.
Step 2
Get the whole market
Every business of that trade in that place, not the first page of a directory. Then filter for the gap your offer fills.
Step 3
Contact with something specific
One thing you noticed about their business and one thing you can do about it. Follow up twice.
The full method, with what to look for by offer, is in the guide to local lead generation. To see what a client costs you to win, use the cost per lead calculator.
Start with a niche
Niches with the most businesses to prospect.
Agency leads: questions and answers.
- How do marketing agencies get leads?
- A dependable way is to pick one trade and one area, get the complete list of those businesses, and contact the ones with a visible gap: no website, a weak search presence or no advertising. Referrals then come from the clients that outreach wins.
- How can I find businesses without a website?
- Order a list for a niche and a place and sort by the website column. A blank cell means no website was found for that business. Check before you write to them, because some businesses have a site that is simply hard to find.
- What are SEO leads?
- Businesses that could buy search engine optimisation: usually ones with a website that does not appear when someone searches for their trade and town. A list gives you the businesses and their sites; the search check is yours to run.
- What does a list for an agency cost?
- $7 per 1,000 rows, paid once. A typical trade in one city is a few hundred to a few thousand businesses.
- Can I resell a list I bought here?
- No. The licence notice that comes with each file allows business-to-business outreach with it; a bought list may not be resold, republished or listed on a marketplace. Files you collected yourself are different: you can sell those on the Lead Market.
Check a market before you commit to it.
Pick a trade and a city to see how many businesses there are and how many have a website.